CASE STUDY
Consulting experience drove transformative wholesale channel sales and revenue
Sequential Tech’s application of consulting expertise and best in class access ordering platform helped a Cable MSO increase wholesale channel sales by 33%
CLIENT CHALLENGE
A large cable MSO was challenged with development and growth of wholesale access sales with strategic partners
The wholesale channel sales team needed to drive partner sales volume in increasingly competitive markets
Operationally, the MSO’s internal process and systems lacked linkages and visibility to drive optimized site qualification, which drove order defects, sales team distraction and customer dissatisfaction
OUR SOLUTION
Sequential Tech’s consulting team leveraged analytics, technology, and industry expertise to drive performance improvement and software solutions into the sales process
Sequential Tech’s software team deployed an order experience based on industry transformation standards to automate the site availability and customer qualification processes
Sequential Tech’s consulting team provides customized analytics to improve operational visibility to key metrics
THE RESULTS
Increased wholesale channel sales by 33%
Grew the client’s channel partner ecosystem by 236% over 24 months with an ongoing 33% AGR
Improved the client’s wholesale channel installation rates by >10%
The software-driven ordering experience improved order quality, reducing defects by >30%
