CASE STUDY
Increased SMB channel sales by 400% for a Fortune 50 Telco
Sequential Tech grew our client’s business channel sales using process design, IT simplification and back office optimization while maintaining a flat cost structure
CLIENT CHALLENGE
SMB and door-to-door channels were underperforming on sales targets
Sought to increase sales volume while maintaining a competitive cost model
OUR SOLUTION
Our professional services team deployed a cart-driven ordering experience through API services including analytics and sales performance reporting
Our experts also implemented efficient back-office order management and customer touchpoint workflows including SMS messaging and seller notes
THE RESULTS
400% increase in order volume
77% decrease in order cycle time from 14 days to 3 days
10% improvement in sales conversion rate
Enabled 100+ sales offices and 8 national master dealers
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We saw a 77% reduction in cycle time and 10% increase in installation rates with Sequential Tech’s unique consultative approach.
AVP Channel Sales
The world’s largest telecommunications provider
