CASE STUDY
Transformed the reseller channel through process design and IT simplification
Sequential Tech’s consulting team designed an end-to-end solution that streamlined the client’s sales process and increased channel sales by 150%
CLIENT CHALLENGE
Client was losing market share in the competitive alternate channels reseller market
Needed to ensure an exceptional customer experience to both the reseller community and the customer
Client’s back-end systems were complex and antiquated creating expense and ecommerce buy-flow integration challenges for third party dealers
OUR SOLUTION
Our professional services team designed a single simplified buy-flow enabling bundled services to be provisioned on multiple back-end systems
Our software team deployed a middleware platform that took 80+ individual APIs and simplified them to a common interface
We also implemented an order management system and deployed it to the Sequential contact center teams to simplify the entire sales process
THE RESULTS
150% increase in reseller channel sales increase
250% increase in channel conversion rate (from 20% to 70%)
More than $275 million generated in new annual revenue
Global transformation of client’s reseller channel
